Truth W. Hawk

Truth W. Hawk is a veteran Hollywood content creator, filmmaker, writer and producer. He's the producer of 10 THINGS I HATE ABOUT YOU, the author of a highly-regarded inspirational business book, HOW TO SUCCEED ON PURPOSE. A "life-changing gem" compared to titles by Seth Godin, Guy Kawasaki, Peter Thiel, Eric Reis and film director, David Lynch.

Known in Hollywood as Seth Jaret, he’s a catalyst of creative success — from ideation to manifestation, from concept to screen, from babe to stage.

He is the CEO of global creative media agency, Virtual Matter, a veteran talent manager and wheeler-dealer who has sold a hundred movie and television projects, brokered tens of millions of dollars in talent and IP deals and pioneered successful A-list artists, Pulitzer Prize-winners, Richard Branson's comic book slate and even guided the Chopra Family.

He's also taught branding and teamwork at Stanford University, guided meditation at the University of Amsterdam, and lectured at the world's top film schools.

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Turtle Envy

Home—wherever you are—is being at peace, being content in your own skin... even if that skin’s a shell.
— Truth
Maui Sea Turtle

Like the enormous sea turtle I encountered on a Maui beach — it was 300 pounds at least! — who is at home in its shell wherever it happens to venture, home is wherever you are, being at peace, being content in your skin, even if that means feeling like a foreigner for a spell.

Because feeling at home is embracing and accepting however you are at the moment. Whatever is real for you right now. Accepting a true state of present awareness is your ultimate connection to home.

Remind yourself that feeling foreign in your home town means you had been feeling at home in a foreign town!

Yours truly, getting grounded in Maui

Yours truly, getting grounded in Maui

Sometimes one’s own home town can feel like foreign territory when returning from a new place, a new situation, a new environment. Coming “home” from some faraway corner of the globe or rarefied experience can make your home town feel out of place — or you out of place in it. Remind yourself that feeling foreign in your home town means you had been feeling at home in a foreign town!

Human beings are highly adaptable. Feeling foreign is a temporary state before we find our place, connect with our tribe and settle into the comfort of our own being. Not feeling at home means you did feel at home somewhere.

Find home again by reminding yourself that, like the sea turtle, you carry home with you wherever you go and home is somewhere you can be wherever you are.

Like the turtle, we can allow the awareness of "home" to be with us wherever we tread. And re-create the feelings we define as home whenever we want.

At least, until we can return to our most favorite, most familiar, perfectly-tailored shell.

Which we realize was with us all along.

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©TW Hawk 2017. All Rights Reserved.

The Power of "No"

No just means "Not Now." 

It has the power to direct us. 

And for us to be directed. 

And to direct ourselves by saying no to that which isn't our cup of tea or doesn't serve us in the moment. 

Does "NO" help you get on target?

Does "NO" help you get on target?

When we say no ourselves it often means exactly that: "Not now. Not until I know more. Not until I see efficacy or proof or popularity or see it in practice or in context."

No. Until someone else wants it. Or until I hear it's good from someone I trust. Or a stranger. Good word of mouth. Or with a doctor's recommendation. Or when I've tried the alternative. 

Or no because I wasn't listening. Wasn't fully paying attention. Wasn't in the moment. Was in my head. Was rushing to judgement. It was no before you got to the end. Finished your thought. Expressed the idea or story or pitch or project fully. No no no.

Until later, when someone else got it or bought it or tried it out and liked it and then "No wasn't what I meant. Isn't what I mean. You took it the wrong way."

No, I don't like that. Because it's new. Because I haven't tried it. Because I know won't like it. Like broccoli. Or Brussel sprouts when I was kid. Of course, now they're my favorite sautéed and seasoned just right. Now they are a "yes." But used to be a firm no. 

What's a "firm no" vs a "soft no" anyway? How about a "tentative yes" vs a "fuck yeah!"  What about "maybe?"

There are gradations of no, no? A firm no. A strong no. An absolute no. A firm rejection. 

And then there is a "soft pass." A soft no. Meaning, come back later. Try again. With different elements. Or a new presentation. Or with different timing. 

Or I'm "indifferent." Because of my mood. Because "I'm in the know" which often translates to "I'm in the no." Because that how I exercise my power. That's all they'll let me do: Say "no." So I say it liberally. Because I'm not allowed to utter "yes."

Lesson: If we disempower "yes" by only giving others the ability to exercise their power by saying "no," then guess what they're going to spend their time doing? Guess what we'll spend our days hearing? Nonono. And you can take that to the bank. Actually, you can't. Because no's don't fill your account; only yeses do. 

Know-it-alls no the path: "No way no how no-no's: They'll be "no it alls."  No all the time. Because it's the only way they can feel any sense of control, any sense of authority, any sense of empowerment. They'll exercise they're creativity by inventing all kinds of reasons, excuses and ways to say "no." No because I said so. No because that's not what they want. Not what they like. Because they don't trust me and I don't trust myself. (See: Trust)  No just because. 

No is so commonplace that we in casual conversation when we agree with someone we'll often respond "No, yeah."  Listen for it. It's a continual refrain: (someone nodding): "No, no, yeah."

We are chock full of "no." We hear no so often we don't even recognize it ourselves when we utter it. No, no, yeah. What an oxymoron! We say the opposite of what we mean and then contradict ourselves with the very next word. "No, no, yeah."

"You no?"

"I no, right?"

"Do you no?"

Let's empower the "yes" in our lives by empowering others' "yeses." If we empower others to get to yes, then yes is what we'll hear a lot more often along the path. 

Yes. Thank you. More please. 

Remember, the thing to know about "no" is that no means no. No for now. Not until later. Maybe never. But never say never. 

No means no until you realize it points the path to yes.

So now you know a little more about no. You've acquired some "no-ledge." Which is particularly powerful when it helps you get to "yes."

And we all need more "yes" in our lives, no?

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©TW Hawk 2017. All Rights Reserved.

©2018 - ©2023 TW Hawk • All Rights Reserved.